13 September, 2011 Twitter Announced its new features that Twitter Web Analytics tool for website owner and other also to see their activity in twitter to see exact traffic and how much traffic Twitter generates for web promotion.
Owner of Website Track their result of tweets how its performs their website content being shared across the twitter group. This tool main purpose is to show twitter integration button which way helps to send users back to website means how many people of users in twitter help to click the content is shared on tweets to serving the third party services.
According to the Representative of Twitter believes that Twitter Web Analytics is powerful tool to draw more valuable data from its website content and how to increase traffic at the end of result. In Social Media Twitter is powerful platform for website to share content to drive traffic and increase business engagement.