Google Panda previously known as farmer updated for search engine optimizer and website owners. Google has recently updated their search engine algorithm with latest Panda updates. Google constantly changes and updates its ranking algorithm to offer visitors or searchers for improved results. Some of the changes are minor while other changes affect the back end results or pages. This updates initially launch in USA and webmasters discussion forums quickly started to heat up. Now the question is how it will affect your site’s SEO?
The purpose of Panda:
It’s implemented in order to stop the low quality content or other words, spamming content try to get rank in search engines. This is as per google policy that google gives best results which is relevant and useful to the end users.
This update has affected many websites like Ezine Articles, Hubpages.com, buzzle.com, Wisegeek.com, Mahalo.com, business.com etc. These websites were affected by panda because they look over or edit articles or also rejects some article quite loosely. Now these sites started reviewing new articles more strictly.
How it affects your SEO?
To publish your content just for the traffic is not good idea. It’s the main reason why google made this update because most of the sites publish lots of content only to attract more visitors from search engine to gain impressions and ads click.
They do not care about quality of the content, from where they are getting traffic. We should always try to give what people want, unique, useful and quality content. Google try its best to deliver which we desire. You should be more careful what you publish and make sure it’s original, unique, quality and helpful to people.
SEO is zero-sum game in search engine. If the content writer is getting how to do SERPs then it’s easy to get rank higher.